Top trends, tips and tales to get the most from Text Giving

Here’s a selection of useful bits and pieces, to help you with your next Text Giving campaign.

Team Donr

Over the spring and summer, we have seen Text Giving donations on the Donr platform start to grow again, compared to the same period last year.

The last few years have been a real whirlwind, to say the least! Text Giving donations shot through the roof when the pandemic hit. However, this momentum was interrupted by the cost-of-living crisis. Though thankfully one-off text donations were hit less severely during this period than many other donation methods.

For many charities on our platform, Text Giving donations are now heading in the right direction again!

Here’s a selection of trends, tips and tales from other charities to help you get the most from Text Giving:

1. Test asking for larger donation amounts

Whilst inflation has led to many supporters keeping a close eye on their expenditure, it has also changed our perception of costs.

A couple of quid unfortunately doesn’t get you very far these days, so supporters now recognise that donations may need to be a little bigger for them to have a meaningful impact for their chosen charity.

The average donation via Text Giving is moving closer to £10, so it may be worth testing using higher suggested donation amounts on your campaign.

2. An effective call-to-action for social media

The average attention span of a goldfish is 9 seconds. The average attention span on social media is 8 seconds!

For an effective social media campaign, you need a simple call to action. Text Giving is as simple as it gets, allowing your supporters to donate in seconds by following a single sentence.

3. “I’ve got no cash, sorry”

“No problem, you can donate by text instead!”

Only one in five people always carry cash with them. If you’re doing a cash campaign, then make sure you have a backup payment method ready to go.

A Text Giving keyword is a perfect solution, as you don’t need any fancy equipment to process payments.

4. Consider a competition

Prize-led fundraising is one of the biggest growth areas in the sector at the moment.

With a Text Raffle, you can reward your supporters for their generosity by giving them the chance to win a prize.

Text Raffles are set up to comply with gambling rules without the need for a licence.

5. Convert one-off donations into regular gifts

Regular gifts were unfortunately one of the biggest casualties of the cost-of-living crisis.

Build your regular gift income back up by switching the conversion message on for your Text Giving campaign. This is a low effort way to steward your supporters into regular givers. Within 12 months, the conversion message can boost your campaign income by over 30%.