Text Giving on a Donation Page
Trussell added a Text Giving keyword to the charity’s main donation page, providing a quick and easy way for people to make donations.
The Challenge
Lengthy Donation Forms Cause Drop-Off
Supporters can be discouraged from making a donation by a lengthy form, or an inconvenient donation metric.
The Solution
Provide a Choice of Donation Method
Trussell added a one-off donation keyword alongside their card donation facility. This keyword brings in donations on a regular basis.
“Adding a text option to the donation page was a quick and simple way of offering more choice, and a new group of supporters their preferred way to give.”
Celia Scott
Trussell
Add Text Giving to Your Donation Options
By offering more, easy ways to give you’re ensuring your supporters’ preferred way of giving is always there. That way, you’re optimising the chance of a supporter completing a donation – and giving again in the future!
Featured case studies
Health Physical
Teenage Cancer Trust at the Royal Albert Hall
Armed Forces and Services
Mountbatten Festival of Music
Health Mental
Strictly Dance for Mental Health
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