Normandy Memorial Trust’s D-Day Campaign
Normandy Memorial Trust registered their DDAY keyword on multiple shortcodes, so they could track where donations were coming from.
The Challenge
Raising money to build a memorial
The Normandy Memorial Trust aimed to build a memorial in Normandy for all those who lost their lives serving under British Command during the Normandy Campaign.
The proposed memorial aimed to honour the 22,442 people who were killed on D-Day and at the Battle of Normandy.
The Solution
D-Day Fundraising Campaign
To commemorate the D-Day landings, the campaign encouraged supporters to donate via Text Giving. Keywords were marketed through the website, social media and other communications channels.
Corporate partner, Nationwide Building Society, also promoted keywords in store, via marketing channels and through a TV and cinema advertising campaign.
What was achieved…
Over £25,000 raised
The D-Day campaign raised over £25,000 towards the construction of the memorial.
6 keywords
The DDAY keyword was registered on 6 different shortcodes, to track which communications were encouraging donations.
4 week period
The campaign ran for a period of four weeks, and coincided with the anniversary of the D-Day Landings.
Create multiple keywords to track donations
Creating multiple Text Giving keywords and using them in different locations allows you to track which of your communications are working.
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