The ’26 Keep Up’ Challenge
Footballer Ben Gibson encouraged fellow footballers and supporters to attempt 26 keep ups and to donate to Teesside Hospice.
The Challenge
Loss of funding due to coronavirus
As with many charities, the coronavirus pandemic presented a challenge to Teesside Hospice.
Fundraising events had to be cancelled or taken online, which impacted on the Hospice’s income.
The Solution
A viral football-related campaign
Ambassador for the Hospice, Ben Gibson, made the most of his strong following by launching the 26 keep up challenge.
Fans and football stars took part, donated £5 and nominated friends to do the same.
What was achieved…
Over £25,000 raised
Footballers and supporters were encouraged to nominate friends to take part.
£5 suggested donation
The Hospice set a suggested donation amount to ensure the ask was as quick and simple as possible.
Target of 26 keep ups
The target of 26 keep ups was set to fit with the 2.6 challenge, which was taking place around the time.
Add Text Giving to a viral campaign
Text Giving is a perfect donation metric for a viral campaign. Supporters can screenshot their donation and share on social media, before nominating friends to do the same.
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