Rosie May Foundation’s Santa campaign
The Rosie May Foundation used Text Giving as a way for supporters to book a doorstep visit with Santa, raising over £4000.
The Challenge
Santa in Lockdown
Children across the UK were missing out on seeing Santa due to lockdown. The Rosie May Foundation wanted to find a way to bring some Christmas magic to as many families as they could.
They used their ingenuity, and sent Santa on doorstep visits in a pink tuk-tuk! They needed to find a way they could raise money without cash donations.
The Solution
Doorstep visits with Santa
The Rosie May Foundation set up a Text Giving campaign. Parents could text SANTA to donate £15, and choose to increase their donation by increments of £5 for each additional child.
By sending a screenshot of their donation, the Foundation were able to match them to their donation, and book in a visit.
“We had the best text campaign we’ve ever had. We raised in excess of £4,000 which is a huge amount.”
Emma Clarkson
The Rosie May Foundation
What the page delivered…
Over £4,000 raised
The Santa campaign raised in excess of £4,000, despite being in lockdown.
Keyword SANTA
By texting SANTA to the shortcode, supporters could donate £15 to book a visit.
New and old donors
The Text Giving campaign attracted both existing donors and new donors.
Use Text Giving for your Christmas appeal
Use Text Giving to take bookings, encouraging supports from both existing donors, and new supporters.
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