Edinburgh Dog and Cat Home appeal
Edinburgh Dog and Cat Home raised over £175,000 over 5 weeks through their Emergency Appeal, using Text Giving as an easy way for supporters to donate.
The Challenge
Covid-19 saw massive loss of income
Edinburgh Dog and Cat Home, like many other charities, was affected by the Covid-19 pandemic, and saw a loss of £160,000 during 2020.
The home was at risk, and they needed help to stop their doors from closing. With only a few staff members and not much time, they had to put an emergency appeal together.
The Solution
Emergency Appeal rallies support
The campaign was kept simple, with a concise concept and clear messaging. They contacted both existing supporters, and potential new donors.
The word was spread far and wide through traditional channels like social media and email, and PR such as radio advertising, and the Edinburgh Trams.
“We’ll continue to use Text-to-donate for all our appeals, campaigns, and events. Huge thanks to Donr for making it really simple!”
Gillian Graham
Edinburgh Dog and Cat Home
What the page delivered…
Over £175,000 raised
The Emergency Appeal aimed to raise £55,000, but managed to supersede this goal by raising upwards of £175,000 in just over 5 weeks.
£5,000 through Text Giving
By clearly displaying information about Text Giving across all their PR channels, the home raised £5,000 using this solution.
30 new regular donors
The Text Campaign gave donors the opportunity to donate monthly, which gained the home 30 new regular donors.
Use Text Giving for your next appeal
Text Giving offers a quick and easy way to rally support from both existing and new donors, and to steward supporters into monthly donors.
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