The Donmar Warehouse moves online
The Donmar Warehouse theatre was forced to close due to the Covid-19 pandemic, moving their performances online and raising thousands!
The Challenge
Theatre shut due to lockdown
The Covid-19 Pandemic meant the Donmar Warehouse theatre was forced to close its doors, and their fundraising plans had to change.
They were reliant on ticket sales for nearly 50% of their income, and now that performances were streamed on Youtube or Vimeo, they needed to find a way to bring in financial support.
The Solution
Virtual performances save the day
Each performance directed supporters to their Text Giving campaign, which provided a quick and easy way for audiences to donate and show their support.
Text Giving allowed for very easy tracking which was very important for the Donmar to track how successful each initiative was.
“I would definitely recommend Donr as a brilliant way to solicit donations. It definitely helped us raise money during this difficult time.”
Silvia Melchior
The Donmar Warehouse
What the page delivered…
Addressed a 50% drop in income
The Donmar Warehouse was able to use Text Giving to engage supporters and raise much needed funds.
£5000 raised per play
Each large piece of content released raised between £3,000 and £5,000 each.
£500 raised through smaller content
Content pieces like Q&As or community projects, raised between £350 and £500 each.
Inspire donations with Text Giving
Text Giving is the perfect solution for capturing supporters attention and giving them a quick way to donate.
Featured case studies
Health Physical
Teenage Cancer Trust at the Royal Albert Hall
Armed Forces and Services
Mountbatten Festival of Music
Health Mental
Strictly Dance for Mental Health
Ready to get started?
Register your free account in minutes and start creating fundraising campaigns with Donr.