COCO’s ‘Armchair Festival’ Text Raffle

By utilising a Text Raffle at their online event, the ‘Armchair Festival’, COCO saw an increase in donations of 15%!

The Challenge

Virtual Fatigue During Lockdown

Covid-19 has changed the way people fundraise, but a year into the pandemic, COCO felt there was some virtual fatigue, with online events being two dimensional and with only one day.

They wanted to put on an online fundraiser where ‘adventurers’ would share their experiences, an ‘Armchair Festival’, but weren’t confident it would raise money.

The Solution

Combination of solutions

COCO utilised a Text Raffle, enticing supporters with a luxury overnight stay in Northumberland. Supporters could enter the raffle by texting a key word, and either choose to donate or to enter for free.

COCO saw an uptick of 10-15% in donations by using Text Raffles at their online event.

“I’d recommend it, I think it’s a brilliant tool. You can bring it in your virtual events, your physical events, and it’s just another way to bring in money.”