Big Hearts Day

Big Hearts Community Trust used a Text Giving keyword to help fundraise at their annual Big Hearts Day!

The Challenge

Changing lives through football

Founded in 2015, Big Hearts is the registered charity operating from Tynecastle Park, home of Heart of Midlothian FC.

The Trust is considered to be one of the leading football charities in Scotland, recognised for the high standard of our support services and our ability to build meaningful relationships with local organisations and football fans.

Each year, the charity holds Big Hearts Day to raise awareness of the challenges addressed by the charity and celebrate their work changing lives through football.

The Solution

Text Giving as a call-to-action

Big Hearts was showcased throughout the matchday between Heart of Midlothian and Dundee United.

Information about the charity was shared around the stadium and on social media channels. The Text Giving keyword BIGHEARTS was registered to provide a simple and memorable means for supporters to donate.

The Text Giving call to action was shared throughout the day, to ensure that supporters had plenty of opportunities to donate.

“Text Giving provided a quick and simple way for football supporters to donate to our charity, whether they attended the match or were following our activities on social media.”