Thinking Outside the ‘Gift’ Box with Keywords

Let’s see which keywords are nice, and which are on the naughty list!

The Nice List

CRACKER – Just like your campaign will be!

SNOW

TINSEL

ANGEL – Sure to put your campaign at the top of the tree!

JUMPER – Perfect for a Christmas jumper related campaign

TURKEY

SPROUT

CARD – Perfect for a Christmas card related campaign

HOLLY

JOLLY

At time of writing, all of these keywords are available on at least one shortcode for Text Giving or Text Raffles.

The Naughty List

SLEIGH – Homophones are best avoided… Whilst most people will realise you mean Santa’s sleigh, some people may think you mean ‘slay’ (which is a lot less Christmassy!)

SNOWFLAKE – Unfortunately this has been hijacked as an insult, but if you want to reclaim it for the people then be our guest!

MYRRH – Definitely not easy to spell – who would have thought there was a ‘y’ in there?!

Feeling inspired? You can register your Christmas Text Giving keyword in the Donr Dashboard.