Written by Samantha Lade, DonateToday
Published: Thursday, 12th April 2018

Powerful new video shows shocking effects digital abuse and body shaming can have on young people today

Powerful new video demonstrates shocking effects body shaming and cyberbullying can have on young people

An innovative campaign by the UK's leading cyberbullying charity, which features social influencer and Instagram star Chessie King, is highlighting the shocking and damaging effects digital abuse may be having on young people.

On Wednesday, April 11th, London-based body campaigner Chessie King handed her Instagram account over to Cybersmile to show the kind of comments she received in response to the release of new images she had made.

As she uploaded these images of herself onto her Instagram Story, the content was altered in real-time in response to each negative comment she received from online trolls.

Needless to say, the results were shocking.

If someone commented that Chessie looked overweight, her picture was made to look thinner. If trolls suggested her lips were too thin, they would be digitally plumped.

By the end of the day, Chessie's images were morphed and become a reflection of what the trolls thought a 'perfect woman' should look like.

Dan Raisbeck, Co-Founder of The Cybersmile Foundation, said: 'Body image is a huge issue for many people. 

'We hope this campaign helps people to understand that other people's judgements do not define them and also encourages them to celebrate their individuality.'

The entire campaign will remain featured on Chessie's Instagram Story Highlights for 1 month, to demonstrate how the negative comments ultimately turned her into someone completely different, as well as taking away her natural beauty.

Chessie herself said: 'I'm working with Cybersmile as this campaign is spreading such an important message. 

'Trolling can affect anyone, from a 16-year-old who has 100 followers to a celebrity who has over 1 million followers and these can have extreme consequences. It is such an important issue to tackle.'

Digital Experts at creative agency adam&eveDDB, who have been behind some of Britain's best-loved ads including the John Lewis Christmas commercials, worked with Cybersmile on a pro bono basis to launch the campaign with Chessie.

The video shows Chessie before and after digital alterations based on troll's comments

"37.8% of 18-24 year olds have seen bullying, abuse or harassment online."

- The Cybersmile Foundation

Tammy Einav, Joint CEO of adam&eveDDB, said: 'The statistics surrounding the effects of cyberbullying, particularly on young women, are shocking. 

'It's been truly inspiring working with Chessie and Cybersmile; both of whom are doing brilliant things by speaking out and lending their voices to such an important and pertinent cause.'

Since the campaign was launched, Chessie has received thousands of comments on her videos and new morphed images, having reached over 480,000 people in the first 24 hours alone.

To find out more about Cybersmile's work and their latest campaigns, please click here. To watch the shocking video showing's Chessie's transformation, click here.